Have you ever brought someone into your business and they were wondering how many weeks it would take until they could put the down payment on their new lambo?
There’s nothing wrong with this, except they’ve never done network marketing before… and drive a Prelude.
What am I getting at?
When you bring in new people, too often do they have completely unrealistic expectations about how many people are going to join their business, how much money they’re going to make, and what it’s really going to take to be successful.
I wanted to take time to write up how I personally approach this situation.
Because it will, at some point, happen to everyone.
The natural reaction is to be hyped up when you get a new rep.
You want to talk about how awesome this business is, how they made SUCH a good decision joining you, and how you’re all going to take the industry over.
I know this because I’ve gotten caught up in the hype a few times before.
If you haven’t already caught onto where this post is going based on the title, this is NOT what you want to do.
Once the person is in your business, generally speaking you do what’s called a launch.
This just means you sit down with them, either in person, on video chat, or over the phone, and go over how to get off to a “fast start.”
Now, fast start means something different for every company out there, but essentially you’re going to go over goals, the company system, plugging in, list building, and booking a couple events.
This is a fantastic time to really set the expectations.
For instance, when I sit down with someone and start talking about their goals with this company, I like to really pay attention to what their response is.
If they tell me they want to make a million dollars in their first 30 days, giving one hour a week of work, I’m going to ask them a question.
I’m going to ask them if they know of anything on God’s green earth where they can work an hour a week, and make a million dollars in their first 30 days. I’m going to ask them this, because there is no such place.
Remember, network marketing isn’t a get rich quick scheme. I’m not “rich” and I’ve done very well in this industry for 6 years. On average, most people fail hard in this industry. It’s important they understand.
This profession takes hard work, dedication, consistency, and thick skin. Money isn’t just going to fall out of the sky.
Another solid time to talk to them about realistic expectations, is when talking about those first conversations they’ll have with their family and friends after just getting into the business.
Everyone thinks their friends and family will line up out the door, just to invest.
Remember that feeling?
I spammed all my friends all at once, back when it was easier to tag people in mass direct messages on Facebook.
What. A. Shit. Show.
The reality of it, and it’s important they know, is that you are probably going to be pretty bad at this whole network marketing thing when you first get in.
It’s important to make sure you not only let your company’s product/service/business opportunity do the heavy lifting, but you actually know heading in, most will say no.
It’s just like anything in life. 80% fail, 20% succeed. That’s just the people that say yes and sign up.
Most people only recruit about 2.4 people in their lifetime in network marketing.
Now, I wouldn’t necessarily tell them that, because it’s all about helping people become not-so-average. But, it’s important to inform them not to be discouraged if the first few people totally shit on them. It’s normal.
See how I mentioned thick skin earlier?
Overall, I really hammer on these two topics when launching my new reps. I take extracting their goals and “why” very serious as well, telling them what kind of work will have to happen in order to accomplish their goals.
The trick really is to bring them back to earth, and prepare them for what this industry can really be like.
If you just hype, hype, hype things, and their broke uncle tells them they’ve been scammed, you can forget about that person and their confidence in you and this industry going forward.
I’m seeing some really positive things in this industry where people are setting fantastic expectations for their people.
I’m also seeing horrendous examples of this.
Well, now you know my opinion on the matter.
If you have any questions, feel free to ask below.
Don’t forget to share. Until next time, peace out!
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